Every year as part of my Christmas present I get a magazine subscription from my Mum, recent years I have had a craft magazine, but I found that I was avoiding reading it, and just enjoying the freebies. I decided one day to actually read the magazine, and was appalled, at the drivel they called articles, including a poll on what crafter's like to drink while they craft (surprise it was a cup of tea!). I told my mum not to waste her money again, and we spent the next year looking for something with some substantial content.
Finally, early last Summer, I found a magazine that had well written articles, about artists, designers, and small craft businesses, also the occasional look at something, different and a bit edgy. 'Crafty, magazine'
So this Christmas this is what I got from my mum, I have had 2 issues and have thoroughly enjoyed them, and was anticipating the next one with delight, thinking about what I was going to do with the advertised freebie to wow you guys.
However today I have been informed that they are no longer producing this publication, and were automatically going to transfer me to one of their other magazines. I have been out and looked at these publications, and the content appears for the most part to be equivalent drivel to the other magazines I have bought previously.
So the big question is why?
I can't be the only person who enjoys Art and craft, and wants something to read that requires some brain function. Do people only buy magazines for the freebies?
Why should artists be treat buy the publishing industry, and other media as if they have sub human intelligence. Maybe you have never thought about the way you are viewed by this industry, but this is the message I get, and I object.
I have plenty of qualifications, including Post Graduate qualifications. And I enjoy Art and Craft enough to want to teach, make and sell it. I want someone to produce literature for my subject that acknowledges the fact that I have a brain.
Thats the end of my rant, for now.